Overview of tools and functions
In enKod you can work with:
- Contacts
- Messages
- Data tables
- Events on the site
- Products
- Pop-ups
- Recommendations
Contacts and segmentation
You can filter contacts using segmentation, as well as view their communication history, monitor contact events, contact data changes, and more. Contact parameters - data fields of - can be filled with any necessary information and later used in segmentation or personalisation of . personalisation.
Messages and scripts
The following communication channels are available in enKod:
For messages available A/B testing, personalisation of, substitution of products, recommendations, data from the tables, use of external content, promo codes, etc. Bulk, trigger, subscription confirmation and API messages are available.
The scripts allow you to automate customer communication chains. They can be started by subscription, by action in a message, by change of customer data, by API. You can set up a script for regular events - reminders, abandoned mechanics, promotions or congratulations.
- Increase profits by sending triggered mailings in response to user actions
- Test marketing hypotheses, send customers the best options and increase their loyalty
- Monitor your email marketing performance with our easy-to-use reports. reports
Before you start mailings, don't forget to warm up your domain as instructed by.
Tracking actions on the website
Script or API tracking methods are installed on your site and allow you to collect information about user behaviour. All events are available for segmentation.
Products
Upload product catalogue and use dynamic content methods to substitute products into emails.
Pop-ups
Install pop-ups
- Gather a base of subscribers, inform users and get feedback from them.
- Inform about promotions and sales
- Collect contacts through subscription forms
- Reduce bounce rate with flexible pop-up display conditions